Summer 2009
Getting to Know You: Market Research at POST
- Last fall, POST conducted in-depth market research to gauge your opinions of our work and to identify new donors. The study was funded by a generous organizational effectiveness grant from the David and Lucile Packard Foundation.
- The study—the first of its kind for POST—included a mail and online survey of 600 current donors, a phone survey of 600 potential donors in south Santa Clara County, and three focus groups.
- •98 percent of donors say POST is doing a great job protecting local open space, including 85 percent rating us “excellent.”
- •Current and potential donors place the highest priority on preserving coastal areas—the San Mateo Coast for current donors and the Santa Cruz Coast for potential donors.
- •80 percent of donors support POST’s increasing work in Santa Cruz and south Santa Clara counties.
- The data gleaned from the study will help POST set strategic marketing goals and reach out to new audiences in the future, so we can continue to attract support and meet the growing conservation needs of our region. If you have questions about the research, please contact POST Director of Communications Nina Nowak at nnowak@openspacetrust.org or (650) 854-7696, x. 306.
Meet POST Donor Mary Bromage
